Sparking cultural innovation to the world of fashion. That’s Ché, By Ché. His message: “Forward Moving”. Born with the value of change on his mind and the visionaries of our time, Ché’s vision is to inspire unique designs and create quality products; which invite people to take part in the creating of the next generation. Ché, By Ché signifies the bold power of individuality--enabling YOU to stand out from the crowd.
The Promo Logo was introduced through incorporating 王 (wáng) and the brand name to replace the E to represent uniqueness and simplicity. The logo innovates our vision to promote boldness and we are all made to be kings and queens.
The Chinese Character Logo 王 ( wáng ) known as king, was the first logo introduced which was a representation of power, strength, and courage. The three horizontal strokes represent the Heaven, Man, and Earth. The vertical stroke (丨) is the king, the one who connects them together.